The upcoming edition of America’s Cup has Prada as the main sponsor. The brand officially launched the fifth challenge of this series this year. They are putting in millions into this cause. There is more to stake here however, besides the trophy. Last October the official christening of Luna Rossa saw Miuccia Prada and her husband doing the honors.
There was a large crowd that had gathered to see the ceremony. Miuccia Prada was accompanied by her husband, the chief executive officer of the company, Patrizio Bertelli and a priest. They christened the boat and then a champagne bottle was opened on the yacht. It was a fitting inauguration of the yacht for America’s Cup, costing around €65m. Besides holy water, the champagne bottle was also shattered against the vessel’s side which marked the baptism ceremony.
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